employer brand

employer brand strategy is a new competitive strategy of the overall brand-building in the enterprises.

雇主品牌战略是企业整体品牌建设中新的竞争战略。

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firstly the article creates two concept models to illustrate what employer brand and employer branding are.

本文首先创造了两个概念模型来区分和解释“什么是雇主品牌、雇主品牌管理”；

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a few of enterprises have been trying to construct new relation between labor and capital to establish employer brand.

一些企业正在进行构建新型劳资关系的新尝试，即创立雇主品牌。

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next, we use case study analysis to demonstrate the practical effectiveness about extension framework of employer brand construction.

接着采取案例分析法，论证雇主品牌建设拓展模型的可操作性。

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today, the "employer brand" has become a hot topic of the academic, business, and even government officials.

如今，“雇主品牌”已经成为学者、企业、甚至是政府部门官员关注和讨论的热点话题。

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what should be done by private enterprises first for establishing employer brand is to be the best employer.

民营企业创雇主品牌要先做最佳的企业雇主。

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employer brand; employer brand image; evaluation index;

雇主品牌；雇主品牌形象；评价指标；

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In the context of globalization, creating a good employer brand, setting a good employer image in human resources market has become a magic weapon to win the fierce war for talent.

在全球化的背景下，打造优秀的雇主品牌，在人力资源市场上树立良好的雇主形象已经成为企业在激烈的人才争夺战中取得胜利的法宝。

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a research on employer brand strategy for china's hotels

饭店业雇主品牌战略的管理研究

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"the learning curve for becoming effective is much shorter, " says richard jordan, head of employer brand at ernst & young in london.

安永（Ernst&amp；Young）驻伦敦的雇主品牌主管理查德-乔丹（RichardJordan）表示：“学习曲线产生效果的时间大大缩短了。”

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as a new brand after product brand and image brand, employer brand has been building and improving in foreign enterprises for some time.

作为继产品品牌、企业品牌之后新兴的一种品牌，雇主品牌在外资企业的已经得到广泛的重视。

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